Program info

Summary

Now entering its ninth season in 2002-03, RBC Junior Hockey Magazine is a weekly 25 minute radio show that profiles the excitement, news and insight of Junior Hockey across Canada. The show is a “Magazine” format program that stands very well on its own, or is perfectly suited as a “pre” or “post” game show for local play-by-play broadcasts.

In its first year of syndication in 1993-94, RBC Junior Hockey Magazine was broadcast in 28 markets across Canada. This year, still independently produced, we will be aired on over 40 markets and will be heard in every Canadian Province and Territory coast to coast.

The topics…??? World Junior Championships, Memorial Cup, All-Star Games, the top NHL prospects, personalities, leading scorers, streaking teams, the Royal Bank Cup, Western Hockey League updates, Ontario Hockey League updates, Quebec Major Junior Hockey League updates, Junior A profiles, news and events…all presented with the “inside” information about Canada’s passion and intrigue with our national winter sport.

Canada is the world’s leader in Junior Hockey. RBC Junior Hockey Magazine is Canada’s only nationally syndicated radio program that exclusively covers this area of our sporting and cultural fabric…

Format

Opening
(1 min)
Theme music welcome & promo the upcoming features
National Break
(1 min)
National Sponsors Ads (2 x :30)
News of the Week
(5 min)
-top stories across Canada in Jr. Hockey
– audio clips from players, coaches & executives involved in making the news
Local Break
(2 min)
Local Advertiser Ads (4 x :30)
Insider Reports
(5 min)
– and “inside” look at the three Major Junior Leagues – WHL, OHL, QMJHL, featuring top journalists who exclusively cover each regional league.
– an opportunity for local audiences to find out what is happening across Canada
National Break
(2 min)
National Sponsors Ads (4 x :30)
Player Profile
(4 min)
– an interview with top Junior players, graduates and personalities – Guests have included Vincent Lecavalier, Joe Thornton, Chris Phillips, Eric Lindros, Bobby Orr and Don Cherry to name a few…
Junior A Report
(3 min)
– a profile of Junior A leagues, players or coaches from across Canada as they strive towards the Royal Bank Cup
Local Break
(1 min)
Local Advertisers (2 x :30 spots)
Closing
(1 min)
Theme music, closing credits
Total: 25 minutes

Special Feature Shows

During our 31 week broadcast schedule, RBC Junior Hockey Magazine will broadcast several “special interest” shows as well, profiling the following events:

– 2002 World Junior Championships to be held in Halifax (December/January)
– CHL Top Prospects Game (February)
– Memorial Cup, Royal Bank Cup (May)


Delivery to Stations

Fridays, 1:00 pm Eastern Standard Time
BN Satellite – Channel 4

31 shows
October 18th, 2002 – May 16th, 2003

Station Benefits

The distribution and broadcast of RBC Junior Hockey Magazine is based on a shared co-operation between RBC Junior Hockey Magazine and the host radio stations. Each station will receive the fully produced 25 minute show and which includes three minutes (6 x :30 spots) for local advertisers. In return, the station will permit three minutes for the national sponsors. The format of the show is outlined at the beginning of this page. The show is distributed each week by BN satellite, Channel 4, on Fridays at 1:00 p.m. Eastern Standard Time.

– 25 minutes of well produced, informative Canadian programming
– three minutes of local ad time (6 x :30 spots)
– customized promos of the show with your call letters and slogan from Gino Reda
– direct link, logo display on our web site – www.juniorhockeyradio.com

Conclusion

The interest in Junior Hockey in Canada has continued to grow each year. Canada has been the dominant nation in the World and virtually every community across Canada supports a Junior Hockey Team. In it’s first eight years, RBC Junior Hockey Magazine has captured the attention of local advertisers and listening audience alike. We are confident it will be a dynamic new show for your station’s programming mix.

For more information, contact Colin Campbell by email or phone: (416) 451-2244

“…As the ‘Voice of the Prince George Cougars,’ this program matched up very well with our own extensive coverage of the Cougars and Western Hockey League. Our listeners commented to me that they enjoyed hearing about the other leagues across the country and looked forward to the show each weekend…” Ken Kilcullen, Radio Operations Manager, CKPG-AM, Prince George, BC

“…I just wanted to drop you a note to let you know that CJBQ Radio in Belleville will once again carry the “Junior Hockey Magazine” this season. The program is well done and nicely compliments our coverage of the Belleville Bulls…” Jack Miller, Sports Director, CJBQ-AM, Belleville, ON

“…With our local play by play coverage of the London Knights, it compliments our programming well, and keeps our listeners informed about the OHL and the rest of the country. The show is slick and well produced…” Deacon Ritchie, CJBK-AM, London, ON